There are many benefits of Search Engine Optimization so why do you need SEO?

If you want more local customers to visit your business, you should invest in local search engine optimization (SEO). Local SEO is a great way to help your business grow online by helping more local potential customers find and visit your business. Don’t just take my word for it. Here are some impressive local SEO stats compiled for you. See for yourself if SEO is an important piece of your marketing mix that might be missing or needs improvement. 

Here are some important SEO statistics. 

Stat #1: 86% of people rely on the internet to find local businesses. 4,444 people use the internet to find local businesses. Without a local SEO strategy, people won’t be able to find your local business. You'll lose your lead to a competitor with a local SEO strategy. Investing in local SEO and optimizing your presence in local search rankings will help your business appear in more local search results.

Stat #2: 90% of consumers search for a physical store before visiting . People who are thinking of going to a physical store for the first time look for the store before thinking about going. If your local presence is not optimized, people won't visit your business or engage with you because they won't know anything about you. Investing in local search gives your audience the information they need to know about your business before they visit. 

Stat #3: 35% of people say it's important to research new businesses when they receive a recommendation. People trust other people to give them recommendations for places to visit. Once they receive these recommendations, they turn to the internet to learn more about the company. If your local presence isn't optimized, you can miss out on these leads. Building a local profile and sharing important business information with your target audience will keep them interested in your business. 

Stat #4: Without an online presence, 23% of shoppers are less likely to visit a store. People want to gather as much information as possible about a company before visiting it. People will be hesitant to visit your business if you don't have a local presence or an updated website. By investing in local SEO, you can build your business' online presence through your website and local listings. This allows people to find information about your business on multiple platforms and learn more about your business. 

Stat #5: 47% of people won't visit a company if they don't know if the company offers what they need. Local presence is important because it helps people make decisions about your business. Without a detailed on-site presence, people simply won't visit your business because they won't know if you're a good fit and if you offer what they need. Local SEO helps you create an optimized profile that shares all the important details with your audience and helps them decide if you're a good fit.

Stat #6: 60% of young consumers won't visit a store they can't find online because they doubt its legitimacy. Young consumers are skeptical of legitimacy and wary of fraud. Therefore, be more cautious about whether a company is trustworthy or not. If they can't find your business online or have very little information, they're less likely to come into your business. Creating a profile is not enough. Your local listings need to be detailed, informative, and up-to-date to ensure people know you're an active and reputable business.

There are plenty more statistics to back the need for Search Engine marketing (SEO) but all of them essentially echo the sentiment that SEO is a crucial part of a successful marketing mix. If you think SEO can benefit your business, set up a consultation today and get started! It might sound like a big step now, but we’re Here To Help.